All articles
Ecommerce Growth
ROAS vs. True Profit, Why Your Meta Ads Can Look Fine and Still Be Losing Money
A 4x ROAS sounds great until you subtract COGS, shipping, fees, discounts, and returns. Here's how to tell whether your Meta Ads are actually profitable.
5 min read
Agency Playbook
How Agencies Should Audit Client Meta Ads Accounts (And Prove It)
A practical, repeatable process for auditing client Meta Ads accounts, and for proving the work to clients who are asking harder questions than they used to.
5 min read
Agency Playbook
How to Know If You Should Fire Your Media Buyer
Underperforming Meta Ads and a media buyer who blames the algorithm. A clear-headed way to tell a rough patch from a real problem before you make the call.
4 min read
Agency Playbook
Is My Facebook Ads Agency Actually Doing Anything? How to Check Without Confronting Them
Not sure if your Meta Ads agency is earning its retainer? How to check their work objectively, without an awkward confrontation or becoming an expert yourself.
5 min read
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